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Strategic Communication in the Digital and AI Era

Strategic Communication in the Digital and AI Era

The training course will take place on October 28 and 29, 2026 (from 18:30 to 21:00). Upon completion, a certificate will be awarded by the SRC Training Center, RA.

In the rapidly evolving digital and artificial intelligence (AI) environment, effective communication requires not only clear and purposeful messaging, but also the ability to navigate information overload, disinformation, manipulation, and the influence of algorithms.

During the course, participants will explore modern approaches to strategic communication and discuss the principles of building trust and reputation, communicating effectively with different audiences, and ensuring visibility in the digital environment.

The course is designed for anyone who wants to build more effective professional communication, develop targeted content, and navigate the new opportunities and challenges of the digital and AI environment.

Upon completion of the course, participants will be able to:
• build communication strategies taking into account the objective, target audience, and communication environment,
• distinguish the key mechanisms of disinformation, information manipulation, and linguistic influence,
• assess the impact of algorithms on the visibility, distribution, and perception of information,
• understand the transition from SEO to GEO and the key principles of brand visibility in an AI-driven information environment,
• assess the opportunities and limitations of AI tools and use them responsibly and ethically,
• create effective business and digital content while maintaining clarity, conciseness, and professional etiquette.

The course includes analysis of real and hypothetical cases, group discussions, practical assignments, and examples of AI tool applications, enabling participants to apply the knowledge and skills gained to their professional activities.

38,000 AMD

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Coaches

Tatevik Simonyan Tatevik Simonyan is a strategic communications specialist with nearly 20 years of experience in PR and communications. She is the co-founder of SPRING PR, founder of Doing Digital Forum, business trainer, and international speaker.

Content

2 Theme | 5 Hour

18:30-21:00

18:30–19:15 Fundamentals of Strategic Communication
• key principles of strategic communication,
• defining communication objectives and target audiences,
• developing key messages,
• information overload and attention management.

19:15–20:00 Trust and Reputation in Communication
• building and managing trust and reputation,
• disinformation, manipulation, and information noise,
• personal branding as a tool for credible communication,
• principles of ethical and responsible communication.

20:00–20:15 Coffee Break

20:15–21:00 The Digital Environment and the Impact of Algorithms
• the impact of algorithms on information visibility and distribution,
• specific features of communication in the digital environment,
• SEO to GEO: brand visibility in an AI-driven information environment,
• the impact of AI on communication processes.
18:30-21:00

18:30–19:15 Fundamentals of Written Communication
• the purpose, audience, and key message of written communication,
• effective text structure: headline, key idea, and argument,
• selecting content and language according to the audience and communication channel.

19:15–20:00 AI in Written Communication
• opportunities and limitations of AI tools,
• creating and evaluating texts with AI,
• the importance of human editing and oversight,
• principles of responsible and ethical AI use.

20:00–20:15 Coffee Break

20:15–21:00 Business and Electronic Communication
• structure of a professional email,
• tone, clarity, and conciseness,
• business etiquette in electronic communication,
• practical written communication assignments and discussion.

More information

The course is available both in-person and online.

The in-person event will be held at 12/3 Aharonyan St., Yerevan. To participate, please submit an application by November 30, 2026, inclusive, and make the payment to Yerevan No. 1 TGD Account No. 900018002585.

To register, you can also send an application to trainingcenter@src.training-center.am.

For Organizations: Name, TIN (Taxpayer Identification Number), participant's full name, and phone number.
For Individuals: Full name, phone number, and registered address.

Customized Corporate Training: The Training Center can design and deliver tailored courses aligned with the specific needs of any organization. On-site corporate sessions are also available upon request.

For additional information, please call +374 60 844 968, +374 60 844 985, or email: TrainingCenter@src.training-center.am